Our Journey
and The legacy

Upholding values of honesty and trust to deliver the best in real estate has been our greatest accolade. The foundation of the famous Raja Market located in Raja Bazar, being the first milestone of our journey, was laid down by Raja Afsar Ali Khan after the independence of Pakistan in the 1950s, and the development journey hasn’t stopped since.

Starting in the inspirational streets of London, we have been delivering real estate excellence for more than 15 years. As a real estate development group, we have successfully completed more than 55 projects (remodeling & development) in a very competitive market of the United Kingdom.

It begins in Islamabad

Since 2016, our Group has initiated 7 real estate projects at the prime locations of the Capital of Pakistan, Islamabad. We have launched 3 hotels and 2 Luxury Apartment projects (Golf Floras & IMARAT Residences) with a Country Club and also a business district.

Our Corporate social responsibility

A sustainability first approach

Our Group’s existence is not solitary. It is part of a bigger ecosystem of people, values, other organizations, and nature. Our Corporate Social Responsibility (CSR) policy refers to our responsibility towards the community, human rights, and the environment. It is essential to secure the future of our Group and for creating shared values for our community, employees, clients, and stakeholders. We are a committed equal opportunity employer and abide by all fair labor practices. We ensure that our business practices do not directly or indirectly violate human rights or any associated laws. We are committed to walking that extra mile for the health and safety of our employees and community.
We recognize the need to protect the natural environment. Apart from legal obligations, our Group proactively protects the environment by adopting sustainable practices. We have successfully established the Iqbal Institute of Policy Studies (IIPS), an independent policy research institute entrusted with the mission to generate, propagate, and track public policies to achieve sustainable development goals in Pakistan. The Group Chairperson, Mr. Shafiq Akbar, actively supports non-profit organizations and movements to promote the cultural and economic development of local and global communities. During his time in the United Kingdom, Mr. Akbar was personally involved in many CSR related projects, including working with local authorities to name a street in the UK after the great Pakistani Humanitarian, Mr. Abdul Sattar Edhi. Our Group initiates and supports several environmental, community, and educational programs. We are actively working with the Prime Minister’s Office, Ministry of Environment, Capital Development Authority (CDA), Rawalpindi Development Authority (RDA), Lahore Development Authority (LDA), Parks and Horticulture Authority of Punjab, and other organizations. We are also involved in projects of city beautification, road infrastructure, bridges, and intersections. We enthusiastically support the Prime Minister’s ‘Clean and Green Pakistan’ initiative. We are developing an Arabian Park on the Islamabad Expressway with the Capital Development Authority (CDA) to benefit various housing societies in the vicinity. Our Group is also responsible for remodeling and maintaining multiple sites in the Twin Cities.

Our External auditors

We realize that the most important asset of any organization is its people! Our human resource is one of the primary drivers of the Group’s excellent performance. We are ambitious about the future as we work together to carry forward our commitment to transform the real estate sector in Pakistan. The rapid pace of transformation, both in the industry and in our organization, requires people to be determined and resilient to learn quickly, face challenges, identify opportunities, and drive and own outcomes. Adaptability is key at the IMARAT Group.

Our People and Culture

We realize that the most important asset of any organization is its people! Our human resource is one of the Group’s excellent performance drivers. We are ambitious about the future as we work together to carry forward our commitment to transform the real estate sector in Pakistan.

The rapid pace of transformation, both in the industry and in our organization, requires people to be determined and resilient so that they can learn quickly, face challenges, identify opportunities, and drive and own outcomes. Adaptability is key at the IMARAT Group. As our Group evolves, we continue to lay emphasis on having a culture of passionate people who lead and encourage each other. We want our organization to be built on visionary people, who form motivated teams and create an exceptional work environment.

The Human Resource Philosophy

The IMARAT Group Human Resource philosophy emphasizes commitment towards excellence in all aspects of operations. This focus on excellence encompasses a culture that encourages and supports professionalism in interactions amongst employees, stakeholders, customers, and public members. Employees are representatives of the organization in both internal and external interactions.

Our Group maintains a competent and diverse workforce. We also encourage opportunities for growth, expression of ideas, and work satisfaction through an atmosphere of appreciation and recognition. Therefore, the Group management strives to develop and maintain a positive work environment, which is needed to recruit and retain skilled and committed employees.

Our Guiding Principles

It is Group policy to conduct business in full compliance with Pakistan’s laws, rules and regulations, norms, customs, culture, and practices while adhering to the highest ethical standards as embodied in this document.
To this end, individuals and stakeholders are expected and directed to manage the Group’s business:
  •  With the highest ethical standards of integrity in conformity with the Code of Ethics and Business Conduct.
  •  By complying with all legal and regulatory requirements and
  •  In a manner that no disfavor will reflect on the Group, both on and off the job.
The Group’s policy is to ensure that no individual is associated with any practices that infringe upon human dignity and that the organization’s activities follow the highest standards of honesty, integrity, and professionalism. The purpose of the Group’s Code of Ethics and Business Conduct is to define the values that must be reflected by every individual associated with the Group.

People Development

PEOPLE DEVELOPMENT

Our Group acknowledges the vitality of HR in its overall success. To push towards optimisation in HR, a professional approach is critical. Merit-based transparent recruitment processes are core. Relevancy is important when it comes to hiring, and profiles are matched accordingly.

GROW WITH IMARAT

Other than lateral hiring against open positions, we provide a platform to young graduates from different fields to learn and ‘Grow with IMARAT.’ The summer internship programme is designed to give students real-time, project-based grooming, and exposure to business challenges in the fields of marketing, human resources, finance, development, and sales.

MANAGEMENT SYSTEM

Our performance management system is designed to support employees’ regular performance reviews that help them track their performance against individual goals and their contributions to the Group. It encourages employees and managers to keep track of achievements all year long. Using a streamlined and logical approach to objective setting and assessment helps differentiate clearly between varying performance levels.

STANDARD 70:20:10 MODEL

We follow the standard 70:20:10 model for learning and development, in which 70% of the growth is generated by stretch assignments to our high performing employees, job rotations, and participation in strategy development. Meanwhile, 20% learning comes from continuous feedback, exposure to senior leadership, coaching and mentoring, and the remaining 10% is derived from educational programmes like trainings and seminars.

OUR TEAM

The expertise and experience of people in our Executive Group and management enable us to create a great business model, continue to deliver on our strategy, and capitalise on the great opportunities that lie ahead.