and The legacy
Upholding values of honesty and trust to deliver the best in real estate has been our greatest accolade. The foundation of the famous Raja Market located in Raja Bazar, being the first milestone of our journey, was laid down by Raja Afsar Ali Khan after the independence of Pakistan in the 1950s, and the development journey hasn’t stopped since.
Starting in the inspirational streets of London, we have been delivering real estate excellence for more than 15 years. As a real estate development group, we have successfully completed more than 55 projects (remodeling & development) in a very competitive market of the United Kingdom.
IT BEGINS IN ISLAMABAD
Since 2016, our Group has initiated 7 real estate projects at the prime locations of the Capital of Pakistan, Islamabad. We have launched 3 hotels and 2 Luxury Apartment projects (Golf Floras & IMARAT Residences) with a Country Club and also a business district.
Our Corporate social responsibility
A sustainability first approach
Our human resource is one of the major drivers of the Group’s excellent performance. We realise that the most important asset of any organisation is its people! We are ambitious about the future, as we work together to carry forward our commitment to transform the real estate sector in Pakistan. The rapid pace of transformation, both in the industry and in our organisation, requires people to be determined and resilient so that they can learn quickly, face challenges, identify opportunities, and drive and own outcomes. Adaptability is key at the IMARAT Group.
OUR EXTERNAL AUDITORS
Our People and Culture
The Human Resource Philosophy
The IMARAT Group Human Resource philosophy emphasizes commitment towards excellence in all aspects of operations. This focus on excellence encompasses a culture that encourages and supports professionalism in interactions amongst employees, stakeholders, customers, and public members. Employees are representatives of the organization in both internal and external interactions.
Our Guiding Principles
- With the highest ethical standards of integrity in conformity with the Code of Ethics and Business Conduct.
- By complying with all legal and regulatory requirements and
- In a manner that no disfavor will reflect on the Group, both on and off the job.
Our Group acknowledges the vitality of HR in its overall success. To push towards optimisation in HR, a professional approach is critical. Merit-based transparent recruitment processes are core. Relevancy is important when it comes to hiring, and profiles are matched accordingly.
GROW WITH IMARAT
Other than lateral hiring against open positions, we provide a platform to young graduates from different fields to learn and ‘Grow with IMARAT.’ The summer internship programme is designed to give students real-time, project-based grooming, and exposure to business challenges in the fields of marketing, human resources, finance, development, and sales.
Our performance management system is designed to support employees’ regular performance reviews that help them track their performance against individual goals and their contributions to the Group. It encourages employees and managers to keep track of achievements all year long. Using a streamlined and logical approach to objective setting and assessment helps differentiate clearly between varying performance levels.
STANDARD 70:20:10 MODEL
We follow the standard 70:20:10 model for learning and development, in which 70% of the growth is generated by stretch assignments to our high performing employees, job rotations, and participation in strategy development. Meanwhile, 20% learning comes from continuous feedback, exposure to senior leadership, coaching and mentoring, and the remaining 10% is derived from educational programmes like trainings and seminars.
The expertise and experience of people in our Executive Group and management enable us to create a great business model, continue to deliver on our strategy, and capitalise on the great opportunities that lie ahead.