The Imarat Group of Companies and Marriott International signed a franchise agreement to launch the first Residence Inn by Marriott and Courtyard by Marriott properties in Pakistan.
The signatories of the agreement were Chairman Imarat Group of Companies Mr. Shafiq Akbar, and Director of Lodging Development Middle East & Pakistan for Marriott International, Mr. Ziad Abi Raad.
The higher management of Imarat Group present at the event included President Advisory Board IIPS Lt. Gen. (R) Haroon Aslam, along with Group Directors Graana.com Mr. Farhan Javed, Mr Sharjeel A. Ehmer, Mr Arslan Javed, and Mr Taimoor Abbasi.
Sharing his views at the event, Mr. Shafiq Akbar commented, “When Conde Nast Traveller magazine placed Pakistan at the top of their list of places to visit, little did they know that this was a part of the greater vision of the Imarat Group all these years. Today, we are proud to announce the result of years of hard work – a partnership with Marriott International to bring their 3 & 4-star brands – Courtyard and Residence Inn – to Pakistan! This will increase the number of modestly priced hospitality options in the country, and bring a much needed quantum leap to the hotel and tourism industries in Pakistan. This truly is the decade of #Pakistan2030!”
“We are excited to work with the Imarat Group to debut Residence Inn by Marriott and Courtyard by Marriott brands in Pakistan. We continue to seek opportunities to grow our brand portfolio in Pakistan, where there continues to be a demand for quality hotel accommodation to support the growth of the country’s tourism sector,” said Mr. Ziad Abi Raad, while speaking at the occasion.
The announced projects are located in Islamabad, offering premium accommodation and high-quality facilities and services to those travelling for business or pleasure.
Scheduled to start service by July 2023, the Residence Inn by Marriott Islamabad will be part of a mixed-use development situated in DHA phase II, offering 100 suites and studios – all with separate living, working and sleeping zones and equipped with fully functional kitchens. With its 144-room accommodation, Courtyard by Marriott Islamabad will be located on the main artery connecting Islamabad International Airport with the city centre and diplomatic area.
In this regard, Mr. Shafiq Akbar hosted a grand dinner event, at Serena Islamabad to welcome prestigious guests including foreign dignitaries, government officials, along with other notable personalities.
The guests present at the event included Italian Ambassador to Pakistan, Ambassador Andreas Ferrarese, Chairman National Tourism Coordination Board Mr. Sayed Zulfikar Bukhari, Member NA Ms. Romina Khurshid Alam, President ICCI Mr. Sardar Yasir Ilyas, and DC Islamabad Mr. Muhammad Hamza Shafqaat.