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IMARAT Group always aims to uphold and innovate sustainable practices in its construction sector. It’s sustainability-first approach promotes the inclusive and innovative development of Pakistan’s real estate. Wherever there is a footprint of IMARAT’s projects, the entire outlook and architecture of those areas are renovated to be more environment-friendly, socially inclusive, and smartly developed. IMARAT Group always aims to benefit the underprivileged communities in the vicinity of their construction sites.
From urban forests to smart living projects and futuristic designs that minimize urban clutter, IMARAT reflects a sustainable thought process in its construction portfolio and a keen eye for improving urban structures and giving back to society in a sustainable manner. It retouches the soul and spirit of the areas where its projects are under construction, beautifying the boulevards and surroundings, rebuilding the social and cohesive character of urban structures, and introducing endless innovations in the construction sector of Pakistan.
TameerSeTaleem is a Corporate Social Responsibility (CSR) Initiative by the IMARAT Group comprising Graana.com, Agency 21, Propsure Digital Solutions, and Imarat Builders Mall (IBM). The initiative aims to promote the cause of sustainable development and educational empowerment. We aim to make cities resilient and sustainable by condemning the practice of dumping construction leftover material/waste into landfills and promoting the initiative of reusing and recycling them to fill in the lack of resources in underprivileged areas such as schools, shelter homes, public parks, and so on, to uplift underprivileged communities, especially children.
In all construction projects, despite the careful balancing of the cost estimation and bill of quantities (BoQ), some of the construction material is always left behind. The leftover material is either stored which can expire over time or is discarded as waste in a landfill or resold if in usable condition. Moreover, the construction industry is one of the topmost contributors of solid waste materials worldwide in all phases, from raw materials extraction to actual construction or subsequent demolition. It further consumes 50% of raw materials worldwide indicating the extent of its unsustainability. These construction materials are a burden on existing landfills and the surrounding environment.
In Pakistan, implementation of compliance and monitoring over the landfill areas is lacking behind. Open dumping into landfills is a common practice with grave consequences for the environment. This one-way approach towards construction materials is unsustainable as landfills exacerbate air, land, and water pollution and aggravate the scarcity of raw materials. With an increasing population, rapid urbanization, and slum proliferation, the land becomes scarce with an unregulated consumption of natural resources.
Urban decay and slum proliferation in Pakistan are a by-product of rapid urbanization, population growth, and rising poverty. The residents in underserved areas live in dilapidated conditions such as non-concrete houses, open sewers, dingy streets, and poor sanitation. These sites are also marked with high volumes of solid wastes and suffer from a shortage of construction/building resources, especially schools, shelter homes, or orphanages in the locality.
We have kickstarted an initiative by the name of “Tameer Se Taleem” with the main message that:
“Today, if we build the futures of underprivileged children by facilitating schools, tomorrow they will help build the future of our nation.”
Under the first phase of this initiative, we have reused wood waste comprising wooden planks, logs, plies, and sheets, and converted them into furniture for school. For this purpose, we have collaborated with the Baithak School Network run by the Society of Educational Welfare (SEW). The school network often suffers from a shortage of furniture in many of its branches, especially in slums or remote areas.
IMARAT group duly recognized this gap and thus delivered furniture to the Baithak School Branch based in the slum area (Kachi Abadi) of Mehrabadi, located in G-12 sector of Islamabad. Baithak School Network first lit the candle of educating poor children and orphans in literally a “Baithak” (a room) with only one teacher. Today after the compassionate strive of 24 years, it has over 143 schools spread across Pakistan with a total of 18,000 students (boys and girls) enrolled in grades I to V.
The school has produced over 2 million alumni. It is registered with the Federal Board of Education and Private Educational Institutions Regulatory Authority (PEIRA). The school also funds the higher education of out-performing students throughout their academic careers. Understanding the vast applicability of the initiative, IMARAT Group is incorporating further research and avenues, and invites more and more public and private authorities to collaborate and add their part to it. If the rest of the construction sector follows this concept, then the prospect of rehabilitating underserved areas will increase substantially as construction companies donate material unusable for them to resuscitate a largely underdeveloped informal economy.
It’s not just one chair but the representation of a generation that circulates on a chair. One chair is the evidence of a nation being built, of youth that learned and studied to become doctors, engineers, entrepreneurs, and much more. It indeed represents the foundation of a nation. It’s resilience, inclusivity, empathy, and passion. It’s hope in the middle of nowhere.
The more we research and innovate this reuse model, the better future we leave for our upcoming generations.
A TameerSeTaleem Chair with the handprints of little children from Baithak School Mehrabadi.
TameerSeTaleem has been initiated with the following long-term and sustainable objectives:
To promote sustainable construction practices by incorporating 3 R’s of Reduce, Reuse, and Recycle by innovating construction waste management in Pakistan’s construction sector.
To raise awareness about the lack of building resources in slums/underserved areas all across Pakistan and the world.
To strategically market this campaign nationally and internationally to disseminate the message of reusing construction waste for rehabilitation of underserved areas.
To kickstart policy research and introduce a public policy to redirect 5-10% of construction waste and leftover material in all construction projects to underserved areas’ development.
To promote the role of public, private, and NGO sectors in advocating for the cause of emancipating underprivileged groups and safeguarding environment against rising solid waste.
SDG 4 of ensuring inclusive and equitable education
SDG 9 of building resilient infrastructure, promoting inclusive and sustainable industrialization and fostering innovation
SDG 11 of making cities and human settlements inclusive, safe, resilient and sustainable
SDG 13 of combating climate change and its damaging impacts
SDG 17 of fostering effective partnerships for sustainable development goals’ implementation
Chairman IMARAT Group of Companies
Group Director, IMARAT Group of Companies
GM Brand Leasing, IMARAT Group of Companies
Cluster Coordinator at Baithak School Network
Teacher at Baithak School Networks
We aim to build playgrounds in underserved areas or in their vicinity to induce healthier and athletic spark among the underprivileged children and enable promising athletes.
We painted the donated furniture to Baithak school with grey and white paint instead of wasting it. We aim to reuse our leftover paints and veneers to add colors to the underserved areas by repainting schools, shelter homes, hospitals, orphanages, or other public places that suffer from urban decay.
We aim to create cement vases through the reuse of excess cement and position them at public parks and commercial centers near underserved areas for their beautification. The vases can incorporate artistic designs, powerful messages, and promote sustainability.
We will collaborate with the public and private partners to build shelter homes, fixed or portable. They can be positioned near public places for protection of kids, elderly people, and vulnerable populace from harsh weather conditions.
In the long-term, donation centers for collection of construction leftover material and reusable waste from industry partners will be established.
Recycling Workshops will also be set up for the conversion of the collected donations into useful products that can be resold or reused for facilitation of underprivileged communities.
The avenues will provide more employment opportunities and skills education for underprivileged communities.
To formalize the aforementioned sustainable construction practices, IMARAT Group together with Baithak School Network are raising a petition;